{"id":6324787,"date":"2022-05-18T18:03:41","date_gmt":"2022-05-18T21:03:41","guid":{"rendered":"http:\/\/34.232.119.24\/?p=6324787"},"modified":"2022-05-18T18:03:41","modified_gmt":"2022-05-18T21:03:41","slug":"como-gerar-leads-com-landing-pages","status":"publish","type":"post","link":"https:\/\/dezetoro.com\/br\/blog\/como-gerar-leads-com-landing-pages\/","title":{"rendered":"Como gerar leads com landing-pages"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6324787\" class=\"elementor elementor-6324787\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16d34f5 e-flex e-con-boxed pxl-row-scroll-none pxl-column-none pxl-full-content-with-space-none e-con e-parent \" data-id=\"16d34f5\" data-element_type=\"container\" data-e-type=\"container\">\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-a01eb15 elementor-widget elementor-widget-text-editor\" data-id=\"a01eb15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Landing-pages s\u00e3o p\u00e1ginas espec\u00edficas, geralmente criadas para a captura de leads, ou seja, a coleta de informa\u00e7\u00f5es de contatos para uma base de dados. Essa p\u00e1gina deve ser estrat\u00e9gica, apresentar uma oferta atrativa ao visitante e direcion\u00e1-lo para o processo de captura de informa\u00e7\u00f5es. \u00c9 importante capturar dados de contato do visitante, como WhatsApp ou e-mail. Para criar uma landing-page eficiente \u00e9 necess\u00e1rio seguir alguns passos:<\/p><ul><li>1 \u2013 Defina o objetivo da p\u00e1gina.<\/li><\/ul><p>Antes de criar a landing-page \u00e9 necess\u00e1rio saber o objetivo que ela deve atingir. Qual a oferta? Quais ser\u00e3o os dados a serem coletados? Responder a essas perguntas ajudar\u00e1 a direcionar a estrat\u00e9gia da p\u00e1gina.<\/p><ul><li>2 \u2013 Crie uma oferta atrativa.<\/li><\/ul><p>A oferta \u00e9 um dos principais fatores para determinar a efici\u00eancia de uma landing-page. Ela deve ser atrativa e despertar o interesse do visitante. Uma oferta pode ser um e-book, um infogr\u00e1fico, um webinar ou at\u00e9 mesmo um desconto especial.<\/p><ul><li>3 \u2013 Direcione o visitante para a p\u00e1gina.<\/li><\/ul><p>O visitante deve ser direcionado para a landing-page de forma clara e objetiva. Geralmente, esse direcionamento \u00e9 feito por meio de um an\u00fancio ou de um link na p\u00e1gina de destino.<\/p><ul><li>4 \u2013 Capture as informa\u00e7\u00f5es do visitante.<\/li><\/ul><p>Para capturar as informa\u00e7\u00f5es do visitante \u00e9 necess\u00e1rio ter um formul\u00e1rio. Esse formul\u00e1rio deve ser simples e objetivo, com poucas perguntas.<\/p><ul><li>5 \u2013 Avalie os resultados.<\/li><\/ul><p>Depois de implantar a landing-page \u00e9 necess\u00e1rio avaliar os resultados. Para isso, \u00e9 importante monitorar as m\u00e9tricas de visita\u00e7\u00e3o e os dados coletados pelo formul\u00e1rio.<\/p><p>Se voc\u00ea est\u00e1 precisando gerar mais oportunidades de neg\u00f3cios, a Dezetoro pode ter ajudar.\u00a0<a href=\"https:\/\/api.whatsapp.com\/send?phone=551128448521&amp;text=Ol%C3%A1,%20acessei%20o%20blog%20da%20Dezetoro%20e%20gostaria%20de%20mais%20informa%C3%A7%C3%B5es%20sobre%20os%20servi%C3%A7os%20oferecidos.\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #183e4c;\">Fale com um consultor<\/span><\/strong><\/a>\u00a0e receba um or\u00e7amento personalizado, de acordo com a sua necessidade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Landing-pages s\u00e3o p\u00e1ginas espec\u00edficas, geralmente criadas para a captura de leads, ou seja, a coleta de informa\u00e7\u00f5es de contatos para uma base de dados. Essa p\u00e1gina deve ser estrat\u00e9gica, apresentar uma oferta atrativa ao visitante e direcion\u00e1-lo para o processo de captura de informa\u00e7\u00f5es. \u00c9 importante capturar dados de contato do visitante, como WhatsApp ou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6325445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[89,83],"class_list":["post-6324787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-landing-pages","tag-sites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como gerar leads com landing-pages - Dezetoro<\/title>\n<meta name=\"description\" content=\"Landing-pages s\u00e3o p\u00e1ginas espec\u00edficas, geralmente criadas para a captura de leads, ou seja, a coleta de informa\u00e7\u00f5es...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dezetoro.com\/br\/blog\/como-gerar-leads-com-landing-pages\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como gerar leads com landing-pages\" \/>\n<meta property=\"og:description\" content=\"Landing-pages s\u00e3o p\u00e1ginas espec\u00edficas, geralmente criadas para a captura de leads, ou seja, a coleta de informa\u00e7\u00f5es...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dezetoro.com\/br\/blog\/como-gerar-leads-com-landing-pages\/\" \/>\n<meta property=\"og:site_name\" content=\"Dezetoro\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-18T21:03:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dezetoro.com\/wp-content\/uploads\/2026\/01\/30-2-1024x538.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dezetoro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"dezetoro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dezetoro.com\\\/br\\\/blog\\\/como-gerar-leads-com-landing-pages\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dezetoro.com\\\/br\\\/blog\\\/como-gerar-leads-com-landing-pages\\\/\"},\"author\":{\"name\":\"dezetoro\",\"@id\":\"https:\\\/\\\/dezetoro.com\\\/br\\\/#\\\/schema\\\/person\\\/88e577d7726af5f430562570ec58ef16\"},\"headline\":\"Como gerar leads com landing-pages\",\"datePublished\":\"2022-05-18T21:03:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dezetoro.com\\\/br\\\/blog\\\/como-gerar-leads-com-landing-pages\\\/\"},\"wordCount\":297,\"publisher\":{\"@id\":\"https:\\\/\\\/dezetoro.com\\\/br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dezetoro.com\\\/br\\\/blog\\\/como-gerar-leads-com-landing-pages\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Landing-pages\",\"Sites\"],\"articleSection\":[\"Neg\u00f3cios\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dezetoro.com\\\/br\\\/blog\\\/como-gerar-leads-com-landing-pages\\\/\",\"url\":\"https:\\\/\\\/dezetoro.com\\\/br\\\/blog\\\/como-gerar-leads-com-landing-pages\\\/\",\"name\":\"Como gerar leads com landing-pages - 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