{"id":6324778,"date":"2022-04-24T17:49:41","date_gmt":"2022-04-24T20:49:41","guid":{"rendered":"http:\/\/34.232.119.24\/?p=6324778"},"modified":"2022-04-24T17:49:41","modified_gmt":"2022-04-24T20:49:41","slug":"a-importancia-de-ter-uma-identidade-visual-profissional","status":"publish","type":"post","link":"https:\/\/dezetoro.com\/en\/blog\/a-importancia-de-ter-uma-identidade-visual-profissional\/","title":{"rendered":"The importance of having a professional visual identity."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6324778\" class=\"elementor elementor-6324778\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be6f5f2 e-flex e-con-boxed pxl-row-scroll-none pxl-column-none pxl-full-content-with-space-none e-con e-parent\" data-id=\"be6f5f2\" data-element_type=\"container\" data-e-type=\"container\">\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-6514ffe elementor-widget elementor-widget-text-editor\" data-id=\"6514ffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the face of such intense competition, it is increasingly important for companies to stand out from the crowd and be able to connect with their target audience. For this, nothing beats a professional visual identity.<\/p><p>\u00a0<\/p><p>Good brand identity design helps create a positive perception of the brand, making it more competitive in the market. Furthermore, it&#039;s responsible for conveying the company&#039;s values and identity to the consumer.<\/p><p>Therefore, it is essential that the visual identity be developed by a specialized professional who understands the brand&#039;s needs and knows how to convey its message clearly and objectively.<\/p><p>Hiring a visual identity designer is a very profitable investment for companies. A good logo, for example, can significantly increase brand recognition.<\/p><p>Therefore, if you want to make your company stand out in the market, contact a visual identity designer and invest in a good marketing strategy. Dezetoro can help you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Diante de tamanha concorr\u00eancia, \u00e9 cada vez mais importante que as empresas se destaquem da multid\u00e3o e sejam capazes de gerar identifica\u00e7\u00e3o com seu p\u00fablico-alvo. Para isso, nada melhor do que uma identidade visual profissional. \u00a0 Um bom design de identidade ajuda a criar uma percep\u00e7\u00e3o positiva da marca, tornando-a mais competitiva no mercado. Al\u00e9m [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6325443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ai_generated_summary":"","footnotes":""},"categories":[3],"tags":[86],"class_list":["post-6324778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design","tag-identidade-visual"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A import\u00e2ncia de ter uma identidade visual profissional - Dezetoro<\/title>\n<meta name=\"description\" content=\"\u00c9 cada vez mais importante que as empresas se destaquem da multid\u00e3o. Para isso, nada melhor do que uma identidade visual profissional...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dezetoro.com\/en\/blog\/a-importancia-de-ter-uma-identidade-visual-profissional\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A import\u00e2ncia de ter uma identidade visual profissional\" \/>\n<meta property=\"og:description\" content=\"\u00c9 cada vez mais importante que as empresas se destaquem da multid\u00e3o. Para isso, nada melhor do que uma identidade visual profissional...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dezetoro.com\/en\/blog\/a-importancia-de-ter-uma-identidade-visual-profissional\/\" \/>\n<meta property=\"og:site_name\" content=\"Dezetoro\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-24T20:49:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dezetoro.com\/wp-content\/uploads\/2026\/01\/30-2-1024x538.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dezetoro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dezetoro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/blog\\\/a-importancia-de-ter-uma-identidade-visual-profissional\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/blog\\\/a-importancia-de-ter-uma-identidade-visual-profissional\\\/\"},\"author\":{\"name\":\"dezetoro\",\"@id\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/#\\\/schema\\\/person\\\/88e577d7726af5f430562570ec58ef16\"},\"headline\":\"A import\u00e2ncia de ter uma identidade visual profissional\",\"datePublished\":\"2022-04-24T20:49:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/blog\\\/a-importancia-de-ter-uma-identidade-visual-profissional\\\/\"},\"wordCount\":178,\"publisher\":{\"@id\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/blog\\\/a-importancia-de-ter-uma-identidade-visual-profissional\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Identidade visual\"],\"articleSection\":[\"Design\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/blog\\\/a-importancia-de-ter-uma-identidade-visual-profissional\\\/\",\"url\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/blog\\\/a-importancia-de-ter-uma-identidade-visual-profissional\\\/\",\"name\":\"A import\u00e2ncia de ter uma identidade visual profissional - Dezetoro\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/blog\\\/a-importancia-de-ter-uma-identidade-visual-profissional\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/blog\\\/a-importancia-de-ter-uma-identidade-visual-profissional\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2022-04-24T20:49:41+00:00\",\"description\":\"\u00c9 cada vez mais importante que as empresas se destaquem da multid\u00e3o. Para isso, nada melhor do que uma identidade visual profissional...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/blog\\\/a-importancia-de-ter-uma-identidade-visual-profissional\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dezetoro.com\\\/en\\\/blog\\\/a-importancia-de-ter-uma-identidade-visual-profissional\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/blog\\\/a-importancia-de-ter-uma-identidade-visual-profissional\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/blog\\\/a-importancia-de-ter-uma-identidade-visual-profissional\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/dezetoro.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A import\u00e2ncia de ter uma identidade visual profissional\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/\",\"name\":\"Dezetoro\",\"description\":\"Ag\u00eancia digital\",\"publisher\":{\"@id\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/#organization\",\"name\":\"Dezetoro\",\"url\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dezetoro.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/loader2.png\",\"contentUrl\":\"https:\\\/\\\/dezetoro.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/loader2.png\",\"width\":220,\"height\":45,\"caption\":\"Dezetoro\"},\"image\":{\"@id\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/dezetoro\\\/\",\"https:\\\/\\\/www.facebook.com\\\/dezetoro\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/dezetoro\"],\"description\":\"Especializada em criar sites, lojas virtuais e experi\u00eancias digitais estrat\u00e9gicas, pensadas para posicionar marcas, gerar oportunidades e impulsionar neg\u00f3cios.Unimos estrat\u00e9gia, design e tecnologia para transformar ideias em solu\u00e7\u00f5es digitais eficientes, com foco em performance, usabilidade e crescimento sustent\u00e1vel.\",\"email\":\"contato@dezetoro.com\",\"legalName\":\"Dezetoro\",\"foundingDate\":\"2010-10-21\",\"vatID\":\"12662603000138\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"},\"diversityPolicy\":\"https:\\\/\\\/dezetoro.com\\\/br\\\/carreiras\\\/compromissos\\\/diversidade-equidade-e-inclusao-dei\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/#\\\/schema\\\/person\\\/88e577d7726af5f430562570ec58ef16\",\"name\":\"dezetoro\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4b141dfa637399ea0c903fa74772996d21c2b8758605c896e6f7ad7e448f4e50?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4b141dfa637399ea0c903fa74772996d21c2b8758605c896e6f7ad7e448f4e50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4b141dfa637399ea0c903fa74772996d21c2b8758605c896e6f7ad7e448f4e50?s=96&d=mm&r=g\",\"caption\":\"dezetoro\"},\"sameAs\":[\"https:\\\/\\\/dezetoro.com\"],\"url\":\"https:\\\/\\\/dezetoro.com\\\/en\\\/author\\\/dezetoro\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A import\u00e2ncia de ter uma identidade visual profissional - Dezetoro","description":"\u00c9 cada vez mais importante que as empresas se destaquem da multid\u00e3o. Para isso, nada melhor do que uma identidade visual profissional...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dezetoro.com\/en\/blog\/a-importancia-de-ter-uma-identidade-visual-profissional\/","og_locale":"en_GB","og_type":"article","og_title":"A import\u00e2ncia de ter uma identidade visual profissional","og_description":"\u00c9 cada vez mais importante que as empresas se destaquem da multid\u00e3o. Para isso, nada melhor do que uma identidade visual profissional...","og_url":"https:\/\/dezetoro.com\/en\/blog\/a-importancia-de-ter-uma-identidade-visual-profissional\/","og_site_name":"Dezetoro","article_published_time":"2022-04-24T20:49:41+00:00","og_image":[{"width":1024,"height":538,"url":"https:\/\/dezetoro.com\/wp-content\/uploads\/2026\/01\/30-2-1024x538.png","type":"image\/png"}],"author":"dezetoro","twitter_card":"summary_large_image","twitter_misc":{"Written by":"dezetoro","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dezetoro.com\/en\/blog\/a-importancia-de-ter-uma-identidade-visual-profissional\/#article","isPartOf":{"@id":"https:\/\/dezetoro.com\/en\/blog\/a-importancia-de-ter-uma-identidade-visual-profissional\/"},"author":{"name":"dezetoro","@id":"https:\/\/dezetoro.com\/en\/#\/schema\/person\/88e577d7726af5f430562570ec58ef16"},"headline":"A import\u00e2ncia de ter uma identidade visual profissional","datePublished":"2022-04-24T20:49:41+00:00","mainEntityOfPage":{"@id":"https:\/\/dezetoro.com\/en\/blog\/a-importancia-de-ter-uma-identidade-visual-profissional\/"},"wordCount":178,"publisher":{"@id":"https:\/\/dezetoro.com\/en\/#organization"},"image":{"@id":"https:\/\/dezetoro.com\/en\/blog\/a-importancia-de-ter-uma-identidade-visual-profissional\/#primaryimage"},"thumbnailUrl":"","keywords":["Identidade visual"],"articleSection":["Design"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/dezetoro.com\/en\/blog\/a-importancia-de-ter-uma-identidade-visual-profissional\/","url":"https:\/\/dezetoro.com\/en\/blog\/a-importancia-de-ter-uma-identidade-visual-profissional\/","name":"A import\u00e2ncia de ter uma identidade visual profissional - Dezetoro","isPartOf":{"@id":"https:\/\/dezetoro.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dezetoro.com\/en\/blog\/a-importancia-de-ter-uma-identidade-visual-profissional\/#primaryimage"},"image":{"@id":"https:\/\/dezetoro.com\/en\/blog\/a-importancia-de-ter-uma-identidade-visual-profissional\/#primaryimage"},"thumbnailUrl":"","datePublished":"2022-04-24T20:49:41+00:00","description":"\u00c9 cada vez mais importante que as empresas se destaquem da multid\u00e3o. Para isso, nada melhor do que uma identidade visual profissional...","breadcrumb":{"@id":"https:\/\/dezetoro.com\/en\/blog\/a-importancia-de-ter-uma-identidade-visual-profissional\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dezetoro.com\/en\/blog\/a-importancia-de-ter-uma-identidade-visual-profissional\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dezetoro.com\/en\/blog\/a-importancia-de-ter-uma-identidade-visual-profissional\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/dezetoro.com\/en\/blog\/a-importancia-de-ter-uma-identidade-visual-profissional\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/dezetoro.com\/"},{"@type":"ListItem","position":2,"name":"A import\u00e2ncia de ter uma identidade visual profissional"}]},{"@type":"WebSite","@id":"https:\/\/dezetoro.com\/en\/#website","url":"https:\/\/dezetoro.com\/en\/","name":"Dezetoro","description":"Digital agency","publisher":{"@id":"https:\/\/dezetoro.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dezetoro.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/dezetoro.com\/en\/#organization","name":"Dezetoro","url":"https:\/\/dezetoro.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dezetoro.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/dezetoro.com\/wp-content\/uploads\/2025\/12\/loader2.png","contentUrl":"https:\/\/dezetoro.com\/wp-content\/uploads\/2025\/12\/loader2.png","width":220,"height":45,"caption":"Dezetoro"},"image":{"@id":"https:\/\/dezetoro.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/dezetoro\/","https:\/\/www.facebook.com\/dezetoro\/","https:\/\/www.linkedin.com\/company\/dezetoro"],"description":"Specializing in creating websites, online stores, and strategic digital experiences designed to position brands, generate opportunities, and boost businesses. We combine strategy, design, and technology to transform ideas into efficient digital solutions, focusing on performance, usability, and sustainable growth.","email":"contato@dezetoro.com","legalName":"Dezetoro","foundingDate":"2010-10-21","vatID":"12662603000138","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"},"diversityPolicy":"https:\/\/dezetoro.com\/br\/carreiras\/compromissos\/diversidade-equidade-e-inclusao-dei\/"},{"@type":"Person","@id":"https:\/\/dezetoro.com\/en\/#\/schema\/person\/88e577d7726af5f430562570ec58ef16","name":"dezetoro","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/4b141dfa637399ea0c903fa74772996d21c2b8758605c896e6f7ad7e448f4e50?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4b141dfa637399ea0c903fa74772996d21c2b8758605c896e6f7ad7e448f4e50?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4b141dfa637399ea0c903fa74772996d21c2b8758605c896e6f7ad7e448f4e50?s=96&d=mm&r=g","caption":"dezetoro"},"sameAs":["https:\/\/dezetoro.com"],"url":"https:\/\/dezetoro.com\/en\/author\/dezetoro\/"}]}},"_links":{"self":[{"href":"https:\/\/dezetoro.com\/en\/wp-json\/wp\/v2\/posts\/6324778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dezetoro.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dezetoro.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dezetoro.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dezetoro.com\/en\/wp-json\/wp\/v2\/comments?post=6324778"}],"version-history":[{"count":0,"href":"https:\/\/dezetoro.com\/en\/wp-json\/wp\/v2\/posts\/6324778\/revisions"}],"wp:attachment":[{"href":"https:\/\/dezetoro.com\/en\/wp-json\/wp\/v2\/media?parent=6324778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dezetoro.com\/en\/wp-json\/wp\/v2\/categories?post=6324778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dezetoro.com\/en\/wp-json\/wp\/v2\/tags?post=6324778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}