{"id":6324787,"date":"2022-05-18T18:03:41","date_gmt":"2022-05-18T21:03:41","guid":{"rendered":"http:\/\/34.232.119.24\/?p=6324787"},"modified":"2022-05-18T18:03:41","modified_gmt":"2022-05-18T21:03:41","slug":"como-gerar-leads-com-landing-pages","status":"publish","type":"post","link":"https:\/\/dezetoro.com\/es\/blog\/como-gerar-leads-com-landing-pages\/","title":{"rendered":"C\u00f3mo generar leads con landing pages."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6324787\" class=\"elementor elementor-6324787\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16d34f5 e-flex e-con-boxed pxl-row-scroll-none pxl-column-none pxl-full-content-with-space-none e-con e-parent\" data-id=\"16d34f5\" data-element_type=\"container\" data-e-type=\"container\">\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-a01eb15 elementor-widget elementor-widget-text-editor\" data-id=\"a01eb15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Las landing pages son p\u00e1ginas espec\u00edficas, generalmente creadas para captar leads, es decir, recopilar informaci\u00f3n de contacto para una base de datos. Esta p\u00e1gina debe ser estrat\u00e9gica, presentar una oferta atractiva al visitante y dirigirlo al proceso de captura de informaci\u00f3n. Es importante capturar los datos de contacto del visitante, como su WhatsApp o correo electr\u00f3nico. Para crear una landing page eficaz, es necesario seguir estos pasos:<\/p><ul><li>1 \u2013 Define el prop\u00f3sito de la p\u00e1gina.<\/li><\/ul><p>Antes de crear una landing page, es necesario definir su objetivo. \u00bfCu\u00e1l es la oferta? \u00bfQu\u00e9 datos se recopilar\u00e1n? Responder a estas preguntas ayudar\u00e1 a orientar la estrategia de la p\u00e1gina.<\/p><ul><li>2 \u2013 Crea una oferta atractiva.<\/li><\/ul><p>La oferta es uno de los factores principales que determinan la efectividad de una landing page. Debe ser atractiva y despertar el inter\u00e9s del visitante. Una oferta puede ser un ebook, una infograf\u00eda, un webinar o incluso un descuento especial.<\/p><ul><li>3 \u2013 Dirigir al visitante a la p\u00e1gina.<\/li><\/ul><p>El visitante debe ser dirigido a la p\u00e1gina de destino de forma clara y objetiva. Generalmente, esto se hace mediante un anuncio o un enlace en la p\u00e1gina de destino.<\/p><ul><li>4 \u2013 Capturar informaci\u00f3n del visitante.<\/li><\/ul><p>Para recopilar la informaci\u00f3n de los visitantes, se necesita un formulario. Este formulario debe ser simple y objetivo, con pocas preguntas.<\/p><ul><li>5 - Evaluar los resultados.<\/li><\/ul><p>Tras implementar la landing page, es necesario evaluar los resultados. Para ello, es importante monitorizar las m\u00e9tricas de visitas y los datos recopilados por el formulario.<\/p><p>Si necesitas generar m\u00e1s oportunidades de negocio, Dezetoro puede ayudarte.\u00a0<a href=\"https:\/\/api.whatsapp.com\/send?phone=551128448521&amp;text=Ol%C3%A1,%20acessei%20o%20blog%20da%20Dezetoro%20e%20gostaria%20de%20mais%20informa%C3%A7%C3%B5es%20sobre%20os%20servi%C3%A7os%20oferecidos.\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #183e4c;\">Hable con un consultor.<\/span><\/strong><\/a>\u00a0y recibe un presupuesto personalizado y adaptado a tus necesidades.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Las p\u00e1ginas de destino son p\u00e1ginas espec\u00edficas, generalmente creadas para la captaci\u00f3n de leads, es decir, la recopilaci\u00f3n de informaci\u00f3n de contacto para una base de datos. Esta p\u00e1gina debe ser estrat\u00e9gica, presentar una oferta atractiva al visitante y dirigirlo al proceso de captura de informaci\u00f3n. Es importante capturar los datos de contacto del visitante, como WhatsApp o [\u2026]<\/p>","protected":false},"author":1,"featured_media":6325445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[89,83],"class_list":["post-6324787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-landing-pages","tag-sites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como gerar leads com landing-pages - Dezetoro<\/title>\n<meta name=\"description\" content=\"Landing-pages s\u00e3o p\u00e1ginas espec\u00edficas, geralmente criadas para a captura de leads, ou seja, a coleta de informa\u00e7\u00f5es...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dezetoro.com\/es\/blog\/como-gerar-leads-com-landing-pages\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como gerar leads com landing-pages\" \/>\n<meta property=\"og:description\" content=\"Landing-pages s\u00e3o p\u00e1ginas espec\u00edficas, geralmente criadas para a captura de leads, ou seja, a coleta de informa\u00e7\u00f5es...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dezetoro.com\/es\/blog\/como-gerar-leads-com-landing-pages\/\" \/>\n<meta property=\"og:site_name\" content=\"Dezetoro\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-18T21:03:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dezetoro.com\/wp-content\/uploads\/2026\/01\/30-2-1024x538.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dezetoro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"dezetoro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dezetoro.com\\\/es\\\/blog\\\/como-gerar-leads-com-landing-pages\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dezetoro.com\\\/es\\\/blog\\\/como-gerar-leads-com-landing-pages\\\/\"},\"author\":{\"name\":\"dezetoro\",\"@id\":\"https:\\\/\\\/dezetoro.com\\\/es\\\/#\\\/schema\\\/person\\\/88e577d7726af5f430562570ec58ef16\"},\"headline\":\"Como gerar leads com landing-pages\",\"datePublished\":\"2022-05-18T21:03:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dezetoro.com\\\/es\\\/blog\\\/como-gerar-leads-com-landing-pages\\\/\"},\"wordCount\":297,\"publisher\":{\"@id\":\"https:\\\/\\\/dezetoro.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dezetoro.com\\\/es\\\/blog\\\/como-gerar-leads-com-landing-pages\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Landing-pages\",\"Sites\"],\"articleSection\":[\"Neg\u00f3cios\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dezetoro.com\\\/es\\\/blog\\\/como-gerar-leads-com-landing-pages\\\/\",\"url\":\"https:\\\/\\\/dezetoro.com\\\/es\\\/blog\\\/como-gerar-leads-com-landing-pages\\\/\",\"name\":\"Como gerar leads com landing-pages - 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