Dezetoro
projects

Oriundi

Oriundi is an Italian fashion brand that offers carefully selected pieces focusing on quality, style, and authenticity. To strengthen its digital presence and expand the reach of its collections, an online store was developed that translates the brand's universe into an engaging and efficient online shopping experience.

Customer

Oriundi

Segment

Clothes

Country

Brazil

Services

Creating an online store

Web platform

WordPress

The challenge

Oriundi needed an online store that would showcase its Italian fashion collections in an elegant, organized, and user-friendly way, while also providing a seamless and secure shopping experience. The challenge was to structure the product catalog with visual appeal and functionality, encouraging browsing and conversion.

In partnership with Oriundi, we developed an online store that combines aesthetics, performance, and usability, connecting the brand's fashion universe to an intuitive and engaging digital experience.

The work involved:

  • Development of an online store in WordPress with WooCommerce, featuring a modern, fluid, and fully responsive layout, designed to showcase collections and facilitate the purchasing journey.
  • Information architecture and user experience, prioritizing catalog organization, visual presentation of products, and direct paths to checkout.

We created an online store that translates Oriundi's positioning into an elegant, engaging, and optimized digital experience, integrating design, usability, and technology to support the growth of online sales.

Result

The new online store strengthens Oriundi's digital presence, presents its collections with clarity and style, and provides an attractive shopping experience for customers. The platform helps to increase brand visibility, encourage conversions, and consolidate Oriundi's fashion identity in the online environment.

Technologies and tools used

“
After searching for alternatives that didn't work due to a lack of professional maturity from the providers, it was great to find Dezetoro and finally update the company's website with a renewed and practical approach.

Cristian Parada

Co-founder of Wengamen

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