Landing pages are specific pages, usually created for lead capture, that is, collecting contact information for a database. This page should be strategic, presenting an attractive offer to the visitor and directing them to the information capture process. It's important to capture visitor contact information, such as WhatsApp or email. To create an effective landing page, follow these steps:
- 1 – Define the purpose of the page.
Before creating a landing page, you need to know its objective. What's the offer? What data will be collected? Answering these questions will help guide the page's strategy.
- 2 – Create an attractive offer.
The offer is one of the key factors in determining a landing page's effectiveness. It must be attractive and pique the visitor's interest. An offer could be an e-book, an infographic, a webinar, or even a special discount.
- 3 – Direct the visitor to the page.
Visitors should be directed to the landing page clearly and objectively. This is usually done through an ad or a link on the landing page.
- 4 – Capture visitor information.
To capture visitor information, you need a form. This form should be simple and straightforward, with just a few questions.
- 5 – Evaluate the results.
After deploying your landing page, you need to evaluate its results. To do this, it's important to monitor traffic metrics and the data collected by the form.
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